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Corporate Partnerships
Good corporate citizenship or corporate social responsibility (CSR) is increasingly being recognized as integral to the long-term profitability and reputation of business.
Companies that strategically invest in social causes which are tied to their core business and values see broad-ranging benefits including:
- employee retention and recruitment
- increased sales and customer loyalty
- better bottom line
- enhanced brand and image
- improved stakeholder relationships
- publicity for good works
Why support women and girls?
- Nearly half of the Canadian work force is made up of women.
- Women are responsible for 83% of all consumer purchasing and make 95% of all household financial decisions.
- Programs that address the needs of women and girls are essential for the economic growth, health and success of Canadian society as a whole.
- Violence against women costs businesses in Canada millions of dollars each year in lost productivity and absenteeism.
There are many ways that companies can invest in the power of women and the dreams of girls:
- Make a donation
- Establish a named fund at the Canadian Women’s Foundation
- Sponsor a CWF event
- Hold your own fundraising event
- Develop a cause-related marketing program in partnership with CWF
- Run an employee fundraising campaign
- Match employee donations
- Make a gift to the foundation in lieu of sending holiday cards
- Run a public awareness campaign
- Donate your products or services
- Approach us with your own idea
For more information about initiating a corporate partnership with CWF, please contact:
Kathryn Babcock,
Vice President, Development and Communications
Toll free: 1-866-293-4483
Local: 416-365-1444 ext. 230
kbabcock@canadianwomen.org